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Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 9 Developing New Products and Managing the Product Life Cycle
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Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) 
Chapter 9 Developing New Products and Managing the Product Life Cycle 1) Which of the following is a significant challenge presented by the product life cycle? 
A) increased expenses B) increased competition C) new product development 
D) evaluation of results E) recognizing the stages as a product goes through them 
Answer: C 
AACSB: Analytical thinking 
Skill: Concept 
Objective: LO 9.1: Explain how companies find and develo...
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Principles of marketing 8th European edition, Philip Kotler
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Principles of marketing 8th European edition, Philip Kotler. 719 pages
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Unlock Success with the [Principles of Marketing,Kotler,16e] 2023-2024 Test Bank
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Get ahead in your academic journey with the Test Bank for [Principles of Marketing,Kotler,16e]. Loaded with practice exam questions based on official exams and enriched with detailed answers, it provides you with the resources you need to pass the class. Let 2023-2024 be your year of victory.
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Unlock Success with the [Principles of Marketing, 13E,Kotler] 2023-2024 Test Bank
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Get ahead in your academic journey with the Test Bank for [Principles of Marketing, 13E,Kotler]. Loaded with practice exam questions based on official exams and enriched with detailed answers, it provides you with the resources you need to pass the class. Let 2023-2024 be your year of victory.
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MARKETING FOR E&BE | Summary (RUG)
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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(Chpt.8) Products, Services, and Brands
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(Chpt.8) Products, Services, and Brands
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(Chpt.12) Marketing Channels
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(Chpt.12) Marketing Channels
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.1) Creating Customer Value and Engagement
- Summary • 2 pages • 2023
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(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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