Essentials of Marketing notes (1st edition)

A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7

Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.

This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.

This is a resume/summary of ALL chapters of Essentials of Marketing from Paul Baines, Chriss Fill and Kelly Page. Contains all learning goals and keywords. Clarified with pictures from the original book. Also putted in QR codes with which you can practice questions related to the chapters. Every chapter has 20 practicing questions. Succes guaranteed!

Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017

The full summary for the exam marketing communication (open question and multiple question). The book is Essentials of Marketing by Paul Baines

Chapters 1, 7, 8, 9, 11

Chapters 2, 3, 4, 5, 6

For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source! This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...