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Marketing Communications notes (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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View all 43 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Communications notes
This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
- Summary
- • 27 pages •
This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
- Summary
- • 24 pages •
Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
Summary of all the models and information necessary of the Marketing Communications book. 

All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file
- Summary
- • 14 pages •
Summary of all the models and information necessary of the Marketing Communications book. 

All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file
A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017.
Includes screenshots of many useful grids straight out of the book.
- Summary
- • 26 pages •
A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017.
Includes screenshots of many useful grids straight out of the book.
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
- Class notes
- • 28 pages •
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
Summary of the course Marketing Communication
1st year IBC, 2nd period
This is a summary of the book, the lecture slides, and the lecture notes
- Summary
- • 36 pages •
Summary of the course Marketing Communication
1st year IBC, 2nd period
This is a summary of the book, the lecture slides, and the lecture notes
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
- Class notes
- • 23 pages •
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
- Summary
- • 88 pages •
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
Korte samenvatting met alle onderwerpen voor tentamen.
- Summary
- • 19 pages •
Korte samenvatting met alle onderwerpen voor tentamen.
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- Summary
- • 19 pages •
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Newest Marketing Communications summaries
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Summary
- • 69 pages •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Summary
- • 36 pages •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
- Summary
- • 95 pages •
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Summary
- • 146 pages •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
Marketing communications. Sixth edition and all chapters.
- Summary
- • 83 pages •
Marketing communications. Sixth edition and all chapters.
Chapter 3 4 7 13 written in 30 pages

Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
- Summary
- • 30 pages •
Chapter 3 4 7 13 written in 30 pages

Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
- Summary
- • 24 pages •
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
- Summary
- • 31 pages •
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
Summary of all the models and information necessary of the Marketing Communications book. 

All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file
- Summary
- • 14 pages •
Summary of all the models and information necessary of the Marketing Communications book. 

All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file
A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017.
Includes screenshots of many useful grids straight out of the book.
- Summary
- • 26 pages •
A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017.
Includes screenshots of many useful grids straight out of the book.
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