Marketing fundamentals, an international perspective samenvattingen (3e druk)

This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.

This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.

Summary of the chapters we need to know for OMC 1. Includes pictures of the book if hard to explain. The part about elasticity is explained in dutch! The rest of the summary is completely in English. Chapter 1 page 31-62 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 All Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8) Chapter 8 (8.6) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1, 12.4, 12.7 ) Chapter 13 (13.1, 13.2.1,)

Summary of online marketing & communication. Book: Marketing fundamentals by Bronis Verhage Chapters: 1,2,6,7,8,9,10,12,13 School: Breda University of Applied Sciences, first year

Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)

Het is een samenvating van het boek Marketing Fundamentals, geschreven door Bronis Verhage en uitgegeven door Noordhoff uitgevers. De samenvatting bestaat uit hoofdstuk 1,3 en 4 en 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8. It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by ´Noordhoff uitgevers´. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8

Summary of the book marketing fundamentals by Bronis Verhage. ISBN: 3228 Chapters 1-2-6-7-8-9-10-12-13 42 pagina's

This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.

Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13

Uitgebreide samenvatting van hoofdstuk 3 van het boek Marketing Fundamentals. Dit hoofdstuk bevat vier paragrafen die uitgebreid zijn samengevat: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.