psychology of advertising

In depth summary of the lectures for the course of psychology. I studied with this and got a 10 on the exam so it is absolutely enough to study based on the lecture slides.

Uitwerking van de colleges van psychology of advertising, inclusief afbeeldingen. In dit document staat alles wat je moet weten voor het tentamen; ik heb er een 9,5 mee gehaald!

Psychology of advertisement lectures

This document contains a comprehensive summary of the lectures and it gave me a 9 in 2018. I think it would at least give you a pass for the course.

An extensive summary of all the lectures (including the guest lecture) of the course Psychology of Advertising (Leiden University). I have written the summary in such a way that you don't have to re-watch these lectures.

Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.

Psychology of Advertising summary of all lectures with elaborative explanations (things lecturer mentioned, but what is not explained in the slides). Overview: 1. Introduction: sending and receiving (Chapter 1 & 2) 2. How advertising affects consumer memory (Chapter 3) 3. Forming attitudes towards products (Chapter 4) 4. Principles of persuasion and attitude change (Chapter 5) 5. Guest lecture – Cees Wijnnobel 6. How advertising influences buying behavior (Chapter 6) 7. Consumer compliance & ...

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.