Branding

Master in Business Administration year 2019/2020. Summary of the lectures and workshops in branding given by Rogier Pruppers

Exam study notes for the Branding elective taught by Roger Pruppers. Concentrated summary of lecture notes, lecture slides and reading material focusing on the essential learning objectives highlighted by the lecturer.

Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.

Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

Summary of the articles of the course Branding 2018-2019

Summary of the lectures of the course Branding 2018-2019

Summary of all articles of the branding lecture February March 2019. Short and concrete, one page per article with all the information you need.

Mindmap of all articles lecture notes included