Study guides, Class notes & Summaries

Statistics 3 Lectures LECTURE 1: Recapitulation LECTURE 2: ANOVA / Regression LECTURE 3: Factorial ANOVA LECTURE 4: ANCOVA LECTURE 4: Mediation / Moderation LECTURE 6: MANOVA/ Repeated Measures

This is a summary of all lectures, articles and the book of Thomas Eriksen and of David Kloos

An extensive summary of all articles, lectures and knowledge clips

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...