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Assignment no. 8 - Segmentation and Positioning Research
- Other • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Differentiate qualitative to quantitative approaches to positioning research. 
2. Among the many techniques of qualitative research, which for you is the most effective to use for a laundry detergent brand? Explain your answer. 
3. How do you think Starbucks segmented the coffee market? 
4. Do you think segmenting and positioning research can successfully be done online? Defend your answer. 
5. Think of five bra...
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Assignment no. 10 - Creating Sustainable Competitive Advantage
- Other • 2 pages • 2021
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Answers to the following questions are available in this document: 
1. Explain the difference between ‘competitive advantage’ from ‘sustainable competitive advantage’. 
2. Discuss how companies differentiate their products for maximum competitive advantage. 
3. Under what condition ‘deletion strategies’ are necessary? 
4. Discuss the two main activities to creating a competitive advantage? 
5. Identify a company following a market niche strategy in each of the following ind...
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Assignment no. 15 - Strategic Alliances and Networks
- Other • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Are inter-organizational relationships evolving into the new trend favoring ‘competition’? 
2. Discuss and give examples of the different forms of strategic alliances and networks 
3. Among the different categories of collaborative relationships, which is the most profitable? Depend your answer. 
4. Discuss the difference between ‘vertical integration’ and ‘horizontal integration’. 
5. Research ...
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Assignment no. 17 - Corporate Social Responsibility and Ethics
- Other • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. Discuss the four arguments to justify corporate social responsibility initiatives. 
2. What do you feel is the relationship between personal ethics and business ethics? Are they or should they be the same? 
3. How could a strategist’s attitude toward social responsibility affect a firm’s strategy? 
4. Explain the difference between defensive strategic responses to CSR. 
5. Prepare a list of three soc...
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Assignment no. 5 - Competitor Analysis
- Other • 2 pages • 2021
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1. Explain how having strong competitors can benefit a company 
2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 
3. Discuss the need to understand competitors as well as customers through competitor analysis. 
4. List three firms you are familiar with and give a distinctive competence for each firm. 
5. Research ‘blue ocean strategy’ and d...
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Assignment no. 4 - Customer Analysis
- Other • 2 pages • 2021
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1. Discuss the real value of marketing research and marketing information and how that value is attained. 
2. Discuss the sources of internal data and the advantages and disadvantages associated with this data. 
3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 
4. What are the advantages of web-based survey research over traditional survey research? 
5. Conduct a web-...
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Assignment no. 16 - Strategy Implementation and Internal Marketing
- Other • 2 pages • 2021
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Answers to the following questions are available in this document: 
 
1. How important or relevant do you believe ‘internal marketing’ is for organizations today? 
2. Discuss how strategy implementation differs in small versus large organizations? 
3. Given the situation nowadays, discuss the different challenges in marketing strategy implementation of universities. 
4. Explain the meaning of cross-functional partnership and why it is required to delivering superior customer value. ...
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Assignment no. 7 - Segmentation and Positioning Principles
- Other • 2 pages • 2021
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Available in package deal
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Answers to the following questions are available in this document: 
1. Why is it essential for organizations to segment markets and target particular groups of consumers? 
2. Explain how and why the Internet makes market segmentation easier. 
3. Discuss the major bases for segmenting consumer and business markets. 
4. Choose five local brands and identify their positioning statement. Do you believe in their positioning statement? Why or why not? 
5. Visit a grocery store and examine ...
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