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IC 1.2 Examination Reviewer (Complete)
- Summary • 70 pages • 2021
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Document includes:
- Kotler readings (chapters 1-3, 7-14, 17-18)
- Research lectures
- ICC
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International Marketing Summary of ALL CHAPTERS 1–19
- Summary • 40 pages • 2020
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This is a summary for the course International Marketing for International Business at the Unversity of Groningen.

The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler.

This summary covers the following 19 chapters:
1. Marketing: Creating Customer Value and Engagment
2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships
3. Analyzing the Marketing Environment...
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International Marketing Summary of ALL CHAPTERS 1–19
- Summary • 40 pages • 2020
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- $4.95
- 2x sold
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This is a summary for the course International Marketing for International Business at the Unversity of Groningen.

The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler.

This summary covers the following 19 chapters:
1. Marketing: Creating Customer Value and Engagment
2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships
3. Analyzing the Marketing Environment...
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Summary Marketing Year 2 Quarter 2
- Summary • 41 pages • 2020
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Extended summary of the slides all necessary information of chapter 8, 12, 13, 14, and 15. Plus examples for calculations included.
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Marketing summary Year 2 Quarter 1
- Summary • 30 pages • 2020
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Available in package deal
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all relevant chapters for the marketing exam in year 2 quarter 1.
Make study stress less painful
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Principles of Marketing seventeenth edition Pearson Ch. 20
- Summary • 6 pages • 2020
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Book: Principles of Marketing seventeenth edition. 
Writers: Philip Kotler & Gary Armstrong. 
Publisher: Pearson, published in 2018. Chapter 20, Sustainable Marketing: Social Responsibility & Ethics.
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Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)
- Summary • 28 pages • 2019
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This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.
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Marketing Jaar 1 Samenvatting, Hoofdstuk 1
- Summary • 8 pages • 2021
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Een gedetailleerde samenvatting van Hoofdstuk 1 van het boek Principles of Marketing voor het vak Marketing (EBP033A05), jaar 1 Economics & Business Economics. 
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A detailed summary of Chapter 1 of the book Principles of Marketing for the course Marketing (EBP033A05), year 1 Economics & Business Economics.
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Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 3, 5, 7 & 19 (English)
- Summary • 8 pages • 2019
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This is a Summary of Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th. The chapters summarised are 3, 5, 7 and 19.
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