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Marketing Management Notes
- Summary • 13 pages • 2020
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- $6.65
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Textbook notes from all weeks
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Marketing Full Summary. Grade: 8
- Summary • 40 pages • 2019
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- $7.20
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Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
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BMO-24306 / MST-24306 Marketing summary of the lectures
- Summary • 95 pages • 2019
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- $7.42
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BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
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Best Buy Case Study
- Case • 5 pages • 2019
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- $7.49
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Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 3: Best Buy 

1. What were the keys to Best Buy’s success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today’s retail environment from both ...
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Samenvatting Marketing Management - Kotler Keller
- Summary • 104 pages • 2019
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Available in package deal
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H1 tot H22. Kottler Keller. Marketing management. 15th edition. Pearson. Inlcusief grafieken en afbeeldingen om de theorie beter te begrijpen! Bruikbaar voor het vak Marketing Management van de opleiding Bedrijfs-en Consumentenwetenschappen op de Wageningen University. Met deze samenvatting haalde ik een 7,5 op het tentamen.
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Marketing Management Summary - Kotler & Keller (15th)
- Summary • 63 pages • 2019
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- $7.19
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COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
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Marketing (management) - Final Exam Summary
- Package deal • 2 items • 2019
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- $11.64
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This summary covers all the content of the course. If you only study this summary, you know everything you need to know to pass the exam (since it is very comprehensive)!
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Marketing Management - Summary final exam
- Summary • 10 pages • 2019
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Available in package deal
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- $7.20
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Marketing (management) - Summary final exam
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Marketing Management - Article overview
- Summary • 23 pages • 2019
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Available in package deal
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- $6.09
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Marketing (Management) - Article overview
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MST-24306 Marketing summary book: Marketing management - Kotler and Keller
- Summary • 56 pages • 2019
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Available in package deal
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- $4.97
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Samenvating van het boek Marketing Management. Samenvatting van het boek betekenis van begrippen. Verder staan er ook oefenvragen in de samenvatting.
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