MNM1503 Introduction to Marketing

Introduction to Marketing Principles - Questions and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to ...

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This is the set of answers and questions for MNM1503 ass 1

Marketing Concept 1. What is the marketing concept? What three key areas does the marketing concept involve? 2. A marketing-orientated firm may choose not to deliver the benefits sought by customers, because these benefits are not in the best interests of the individual or society. List three current situations where a company may need to show social responsibility. 3. Describe the difference between production orientation and product orientation in a company. 4. What is ...

Content 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8. Product–customer structure 9. Comparison of marketing structures 10. Co-ordination of marketing with other management functions 11. Marketing and finance 12. Relationships with other departmen...

This exam pack contains • Exam question papers • Memorandums • Summary of the course material • Additional notes. All of the best for your exams!

This exam pack contains • Exam question papers • Memorandums • Summary of the course material • Additional notes. All of the best for your exams!

Solutions for MNM1503 Assignment 1 2023

Notes for mnm1503

Marketing Concept 1. Marketing concepts (philosophies) 2. Marketing and social responsibility 3. The importance of marketing 4. Relationship marketing