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Summary Global Marketing
- Summary • 41 pages • 2018
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Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3!/Samenvatting van de hoofdstukken 14 tot en met 19 van het boek Global Marketing. Inclusief relevante figuren/tabellen. Ik heb het tentamen behaald met een 8.3!
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Samenvatting International Marketing/Global Marketing
- Summary • 22 pages • 2016
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Samenvatting International Marketing, gebaseerd op het boek Global Marketing - Hollensen. Alle hoofdstukken met uitzondering van 5, 7 en 18.
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Summary Exportmanagement
- Summary • 50 pages • 2019
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Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
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Volledig-goedgekeurd-planvanaanpakIBL
- Other • 28 pages • 2018
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Volledig, goedgekeurd plan van aanpak voor mijn afstudeerscriptie van de opleiding International Business & Languages. Plan van aanpak is volledig in het Engels. Richtlijnen van de opleiding IBL van Windesheim zijn aangehouden tijdens het schrijven van dit plan van aanpak/afstudeerwerkplan. De scriptie zelf is een Export plan. Geschreven in maart 2018
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Summary Global Marketing chapters 1 - 6
- Summary • 32 pages • 2017
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Samenvatting van het boek Global Marketing van Svend Hollensen.
6e editie
ISBN: 9780273773160
Hoofdstukken 1 t/m 6
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International Enterprise 2, examweek 2, tasks 6 - 9
- Summary • 46 pages • 2018
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This summary exists of all information needed for examweek 2 for IEN, International Enterprise. It consists of the required chapters of the book from Hollensen and all other literature.
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Exportmanagement
- Summary • 50 pages • 2015
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Available in package deal
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Summary in English.
Chapter H8
H14
H15
H16
H10
H11

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International Marketing Summary
- Summary • 69 pages • 2019
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A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary
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Summary Global Marketing Chapter 1-8
- Summary • 37 pages • 2016
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Available in package deal
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Summary of chapter 1, 2, 3, 4, 5, 6, 7, 8 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business I of the University of Applied Sciences Leiden. Includes all important figures.
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Competitive advantage
- Class notes • 19 pages • 2018
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Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
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