Unit 3 Introduction to Marketing

D1: evaluate the effectiveness of the use of techniques in marketing products in one organisation

Covers market planning and research strategies

D2: make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans

explain how and why groups of customers are targeted for selected products

use marketing research for marketing planning

Unit 3 Introduction to marketing - P4 Use marketing research for marketing planning. BTEC Extended Diploma in business and finance. Please review if you find this useful, thank you!

Unit 3 Introduction to marketing - P6 develop a coherent marketing mix for a new product or service. M3 develop a coherent marketing mix that is targeted at a defined group of potential customers. BTEC Extended Diploma in business and finance. Please review if you find this useful, thank you!

Unit 3 Introduction to marketing - D1 Evaluate the effectiveness of the use of techniques in marketing products in one organisation. BTEC Extended Diploma in business and finance. Please review if you find this useful, thank you!

This document is about market planning.

Explain how and why groups of customers are targeted for selected products P5 Develop a coherent marketing mix for a new product or service. P6 Develop a coherent marketing mix that is targeted at a defined group of potential customers M3 I selected Apple