Consumer behavior Study guides, Class notes & Summaries

What are the main services offered by financial institutions? A. Soliciting charitable donations and then managing the distribution of these funds B. Accepting a wide variety of deposits, offering investment products, providing loans, and brokering financial transactions C. Deciding which assets to invest in to create wealth in the future D. Evaluating sources of funding for a business project, the capital structure of a firm, or actions managers could take to increase the value of the fir...

Consumer Behavior 12th Edition Schiffman Test Bank Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

Dit document omvat al het verplicht studiemateriaal van het van Consumer Behavior gedoceerd door Clara Cutello en Barbara Briers in 2023. Zowel de video's, papers als artikels zijn samengevat.

Exam grade: 8,4 This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles

Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023

Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins

This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).