Consumer Behaviour

This is a summary of all the knowledge clips for each week. It is very detailed, and it included screenshot of each slide including a direct transcript of what the teacher said underneath each slide. It includes a summary of each explained article and its main takeaways and implications.

In this file you will find the review of every article (base and additional) as well as summary of slides and video clips

Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"

This summary encompasses all notes and articles discussed in the lectures as well as some information on the blogs that were required exam material. You will first find an article overview, followed by summaries of each weeks materials. Good luck with the exam!

Summary of all articles (including overview) from the course Consumer Behaviour. Master Business administration 2021 (April).

The notes from all lectures from the course Consumer Behaviour. Master Business administration 2021 (February).

Detailed summary of Consumer Behaviour. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 7.8. Good luck!

Samenvatting van alle knowledge clips en artikelen (exam materials): Krishna (2012), Biswas et al. (2019), Trope et al. (2007), Miron-Shatz et al. (2009), Van De Ven et al. (2011), Levin & Gaeth (1988), Hsee et al. (1999), Shampanier & Ariely (2007), Han et al. (2010), Chae et al. (2017), Melumad & Meyer (2020), Sanbonmatsu & Kardes (1988), Berger & Milkman (2012), Pham et al. (2013), Kivetz et al. (2006), Okada (2005), Khan & Dhar (2006), Goldstein et al. (2008), Cheema & Bagchi (2011).