Consumer Behaviour Notes - Universiteit van Amsterdam (UvA)

Master Business Administration Consumer marketing main courses (Consumer Behaviour + Consumer Research in Marketing)

Master Business Administration Consumer marketing main courses (Consumer Behaviour + Consumer Research in Marketing)
Package deal • 2 items • 2020

Summaries for master Business Administration of the main courses: - Consumer Behaviour - Consumer Research in Marketing

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Summary Bundle Main Courses | MSc Business Administration | Consumer Marketing | Universiteit van Amsterdam (UvA)

Summary Bundle Main Courses | MSc Business Administration | Consumer Marketing | Universiteit van Amsterdam (UvA)
Package deal • 3 items • 2020

This bundle contains the 3 main courses from the Consumer Marketing track of the MSc in Business Administration at the University of Amsterdam (UvA). They were written in the most recent academic year; 2019-2020. Grades varied between 90 and 95. The courses include; Theories of Marketing, Consumer Behaviour & Consumer Research in Marketing.

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Summary Consumer Behaviour | Business Administration 2019-2020 | Consumer & Digital Marketing | Universiteit van Amsterdam (UvA)

Summary Consumer Behaviour | Business Administration 2019-2020 | Consumer & Digital Marketing | Universiteit van Amsterdam (UvA)
Summary • 99 pages • 2020
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This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. Summarized articles: • Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. • Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...

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Summary

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This document contains the most important information regarding Consumer Behaviour. This course is part of MSc in Business Administration at the University of Amsterdam (UvA). I passed this course with a 95. Summarized articles: • Brasel, S. A., & Gips, J. (2011). Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance. Journal of Consumer Psychology, 21(1), 57-64. • Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (200...

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Summary Consumer Behaviour all articles (article 1 to 18)

Summary Consumer Behaviour all articles (article 1 to 18)
Summary • 61 pages • 2020
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Complete and detailed summary of all articles for the course Consumer Behaviour (Master Business Administration - Consumer Marketing or Digital Marketing). The summary also includes all the important images.