Consumer Study guides, Class notes & Summaries

Complete summary of Economics 2, based on the book of Gregory Mankiw (2nd edition ebook, but converted to the chapters of edition 3, which are Elasticity and Its Applications, Supply, demand and government policies, Consumers, Producers and the Efficiency of Markets, The Theory of Consumer Choice, Background to Supply: Firms in competitive markets, Firm’s Production Decisions, Market Structure I: Monopoly, Monopolistic Competition, Oligopoly, Factor Markets: The Economics of Labour Markets, Ex...

Summary Consumer Behaviour a European Outlook

I summarised all relevant chapters of the course book 'Consumer Behaviour 6th edition' by Hoyer, Maclnnis & Pieters and added my notes from the weekly lectures. The document is structured by week and session, so very easy to follow.

The course influencing & intercultural audience was divided in two subjects. This is the summary for Consumer Behaviour

With this summary, I passed my first-year marketing exam. My classmates called this the "marketing exam bible" as it helped a lot of people through the exam period. The summary contains tables, as well as the most important terms and explanations in italics and bold for a clearer view. The summary contains only the chapters of the exam requirement. Enjoy reading, learning and good luck with your exam!

Let op: bevat niet alle hoofdstukken van het boek, en bevat powerpoint slides over Branding.

Summary of the book "Consumer Behaviour - A European Outlook" (Second Edition) (ISBN 9780273736950) by Leon G. Schiffman, Lesie Lazar Kanuk and Havard Hansen, all chapters summarized